TRUKFIT Launches First Ever Juniors Line with YMCMB artist, Chanel West Coast
Grammy Award winning, multi-platinum selling recording artist and label owner, Lil Wayne , is proud to announce that his full lifestyle apparel brand TRUKFIT is moving into a new apparel category with the launch of their first-fever TRUKFIT Juniors line. Young Money Entertainment recording artist and actress, Chanel West Coast, will serve as the model for the line—appearing in the brand’s marketing materials and look book. Fans will be able to purchase TRUKFIT Juniors starting on September 25 th at select Dillard’s and Jimmy Jazz stores across the nation.
TRUKFIT Juniors features an array of apparel including t-shirts and fashion tops, active knits, outerwear and accessories. The first collection is knit and cotton driven, with edgy floral prints, stripes, and fun, bold pops of color on black-ground. Consisting of the flavor and look of junior trends, all garments are infused with the traditional, unapologetic TRUKFIT style. Although it has its own identity, TRUKFIT Juniors has many pieces directly influenced by TRUKFIT Mens. The line was creative directed and designed by Lil Wayne and his longtime stylist Marisa Flores.
Similar to TRUKFIT’s men’s line, TRUKFIT Juniors is affordably priced. The price point ranges from $29.95 USD for t-shirts; $35.00-$88.00 USD for fashion tops; $29.00-$55.00 USD for active knits (leggings and sweats); $20.00-$32.00 USD for caps and $120 & up for outerwear.
Encompassing every apparel category including fashion mix, active-wear, denim, basics, knits, accessories and outerwear, TRUKFIT is available at Dillard’s, Macys, Zumiez, Tillys and Dr.Jay’s stores across the nation, as well as online at Karmaloop.com and Trukfit.com, their official website.