Reebok To Refund Consumers for Easy Tone and Run Tone Shoes
Consumers who bought Reebok toning shoes or toning apparel can submit a claim at http://www.ftc.gov/leaving/reebok/index.shtm.
Reebok’s EasyTone walking shoes and RunTone running shoes have retailed for $80 to $100 a pair, while EasyTone flip flops have retailed for about $60 a pair. Ads for the shoes claimed that sole technology featuring pockets of moving air creates “micro instability” that tones and strengthens muscles as you walk or run.
Under the settlement, Reebok is barred from:
– making claims that toning shoes and other toning apparel are effective in strengthening muscles, or that using the footwear will result in a specific percentage or amount of muscle toning or strengthening, unless the claims are true and backed by scientific evidence;
– making any health or fitness-related efficacy claims for toning shoes and other toning apparel unless the claims are true and backed by scientific evidence; and
– misrepresenting any tests, studies, or research results regarding toning shoes and other toning apparel.