Reebok To Refund Consumers for Easy Tone and Run Tone Shoes

The Federal Trade Commission announced that Reebok International Ltd. has agreed to resolve charges that the company deceptively advertised “toning shoes,” which it claimed would provide extra tone and strength to leg and buttock muscles. Reebok will pay $25 million as part of the settlement agreement. The funds will be made available for consumer refunds either directly from the FTC or through a court-approved class action lawsuit.

Consumers who bought Reebok toning shoes or toning apparel can submit a claim at http://www.ftc.gov/leaving/reebok/index.shtm.

Reebok’s EasyTone walking shoes and RunTone running shoes have retailed for $80 to $100 a pair, while EasyTone flip flops have retailed for about $60 a pair. Ads for the shoes claimed that sole technology featuring pockets of moving air creates “micro instability” that tones and strengthens muscles as you walk or run.

Under the settlement, Reebok is barred from:

– making claims that toning shoes and other toning apparel are effective in strengthening muscles, or that using the footwear will result in a specific percentage or amount of muscle toning or strengthening, unless the claims are true and backed by scientific evidence;
– making any health or fitness-related efficacy claims for toning shoes and other toning apparel unless the claims are true and backed by scientific evidence; and
– misrepresenting any tests, studies, or research results regarding toning shoes and other toning apparel.

Ftc.gov/reebok gives consumers the basic facts about the Reebok settlement and directs them to apply for a refund if they are eligible.

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