Bacardi® Launches Bacardi OAKHEART

Just in time for the holiday seasons!!! This smooth spiced rum would go perfect with egg nog.

Today BACARDI® — the world’s favorite and best-selling premium rum — announces the launch of BACARDI® OAKHEART™, the most noteworthy product introduction from BACARDI since the brand created the flavored rum segment with BACARDI LIMON more than a decade ago.  On the verge of its 150th anniversary, the introduction of BACARDI OAKHEART reaffirms the brand’s leadership position in rum with expressions now across all rum segments — traditional, flavored and spiced. 

Straight from the heart of charred American white oak barrels, this expertly blended premium, dark rum specialty contains natural flavors and spices. BACARDI OAKHEART will be available nationwide September 2011 at a suggested retail price of $12.99 for a 750-ml bottle.  

“BACARDI OAKHEART was created to bring together a new generation of rum drinkers (21+) — a generation that lives for adventure, freedom and spontaneity. Coming from more than a century of BACARDI tradition and rum knowhow, this introduction is a major development for our brand and BACARDI OAKHEART is ideally positioned to earn a leadership spot in spiced rum.” said Toby Whitmoyer, vice president and brand managing director.

The Spiced Rum
BACARDI OAKHEART (70 proof/35 percent ABV) is created with the finest amber rums mellowed in charred American white oak barrels to create the perfect base.  Choice spices such as maple, cinnamon, nutmeg, honey and vanilla are added to the rum which is filtered through a proprietary process.  The result is a bold, spiced rum straight from the heart of charred oak barrels with an amber hue, a hint of smokiness and unique velvet-like smoothness.  Rich and oaky on the nose, with hints of smoke and dried fruit, this exceptional spiced rum has a robust flavor that stands up to any challenge. Slightly sweet and peppery with a noticeable rum-kick, BACARDI OAKHEART tastes great straight or combined with cola and served over ice in a chilled stein glass.  

The Name
Every aspect of BACARDI OAKHEART was developed in collaboration with thousands of consumers and hundreds of bartenders.  More than 2,700 names were considered before BACARDI OAKHEART was selected, a process that took more than two years.  The BACARDI OAKHEART name draws on the charred oak barrels used to create this premium rum and consumers and bartenders associate the name with strength of character, unwavering loyalty and the kind of friend they’d like to be and have.  

The Bottle
BACARDI OAKHEART has a textured package with a look and feel that’s rugged, masculine and edgy, while at the same time remaining spirited and vibrant, and communicating the brand’s provenance and heritage.  A badge-like label that adorns each bottle reflects the idea of adventure, fraternity and camaraderie embodied in the OAKHEART man.  In addition to 750-ml package, BACARDI OAKHEART will also be sold in 1.75-liter, 1-liter, 375-ml, 200-ml and 50-ml sizes.

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